WE ARE SM COMMERCE
Founded in 2009 SM Commerce focuses on Facebook advertising support for startups and SMEs. We’re a team of 2 full-time Facebook advertising experts and specialise in helping companies get started with, or scale up Facebook advertising.
FACEBOOK ADVERTISING EXPERTS
SM Commerce began with Facebook advertising in 2013 whilst the platform was still in its infancy. We’ve since then helped companies discover and monetise the platform with our deep understanding of the complexities and our simple approach to delivery.
GROWTH MARKETING CONSULTANTS
We have 15+ years experience of growth marketing across startups, SMEs and established businesses. We can help you with practical and focused support on getting the best from your marketing now and in the future.
In 2009, we began as affiliate marketers, working with companies through affiliate networks and directly to generate traffic and sales through our expertise within Search Engine Optimisation (SEO), Paid Search (PPC), Content & Email marketing.
Over a period of 12 months in 2011-2012 we helped our partners collectively generate over £1M in revenue in sectors such as travel, electrical goods, kids’ toys and women’s apparel. The trouble with affiliate marketing is the fairly small commissions at play and a large reliance on Google and SEO, which has seen a landscape change in the last few years.
In 2014 we helped a startup grow from £330K revenue to over £3M in one year through the growing Facebook Advertising platform. Facebook spend has since increased exponentially worldwide and we’ve since remained at the forefront of the technology.
We’ve successfully supported companies from minimal spend startups through to growing SMEs in executing and growing sales through Facebook advertising.
Today, SM Commerce is focussed on Facebook advertising through our 2 in-house experts, whilst also providing broader growth marketing support based on our combined 15+ years experience in traditional, digital and startup growth marketing.
Our core focus is in developing and growing performance of Facebook-led ad campaigns, led by co-founder, Shalina Barok. She has been successfully running Facebook campaigns since 2014 and has been recognised for her work with an invite-only conference at FB HQ in California, a meeting Sheryl Sandberg and conducted interviews with The Guardian newspaper.
As co-founder, Depesh Mandalia is involved as the strategic marketing advisor and resident Facebook Ads guru with deep hands-on experience within Marketing, Product Development and Technology. He provides client companies with forward-thinking marketing growth support using Facebook as a platform for success. His experience across the full customer journey and life cycle means he brings a broad range of tools, tactics and strategies tailored to each client, honed over 15+ years.