Facebook Advertising Experts

We are Facebook advertising experts and here to help you take a step up to the next level.

Work with us and see what a difference we can make with our extensive, in-depth knowledge of the platform and marketing expertise. We cut through where others can’t.  We use scientific testing and teach you how to scale up and move forward.

About us


Founded in 2009 SM Commerce focuses on Facebook advertising support for startups and SMEs. We’re a team of 2 full-time Facebook advertising experts and specialise in helping companies get started with, or scale up Facebook advertising.


SM Commerce began with Facebook advertising in 2013 whilst the platform was still in its infancy. We’ve since then helped companies discover and monetise the platform with our deep understanding of the complexities and our simple approach to delivery.


We have 15+ years experience of growth marketing across startups, SMEs and established businesses.  We can help you with practical and focused support on getting the best from your marketing now and in the future.


  • Extensive Facebook advertising experience
  • Profitable growth in a range of B2C and B2B markets
  • In-depth knowledge of the platform
  • Invited contributors to Facebook events and publications


  • To be good at Facebook advertising requires a good understanding of the Facebook advertising platform
  • We’re great at Facebook advertising because we have a great understanding of the Facebook advertising platform and we’re also experienced marketers
  • Our marketing experience spans multiple e-commerce and lead generation businesses
  • Our marketing experience includes all aspects of paid and non-paid marketing


  • A highly analytical, scientific approach to running campaigns
  • We’re obsessive over numbers and customer experience
  • We’re well-versed in your acronyms, from CPA and CPL through to CPC, LTV and ROI
  • We handle account spend as if it were our own


  • An extension of your existing team
  • Limited number of clients to give you 100% focus
  • Focus on results over hours clocked
  • Available outside of standard ‘office hours’


Shalina Barok

shalina barok

Hi, I’m Shalina Barok, founder and resident Facebook advertising expert, running daily campaigns, the business and my children!

LinkedIn profile

Depesh Mandalia

depesh mandalia

Hey, I’m Depesh Mandalia, co-founder and resident growth marketing expert with distinction in Facebook advertising.

LinkedIn profile


In 2009, we began as affiliate marketers, working with companies through affiliate networks and directly to generate traffic and sales through our expertise within Search Engine Optimisation (SEO), Paid Search (PPC), Content & Email marketing.

Over a period of 12 months in 2011-2012 we helped our partners collectively generate over £1M in revenue in sectors such as travel, electrical goods, kids’ toys and women’s apparel. The trouble with affiliate marketing is the fairly small commissions at play and a large reliance on Google and SEO, which has seen a landscape change in the last few years.

In 2014 we helped a startup grow from £330K revenue to over £3M in one year through the growing Facebook Advertising platform. Facebook spend has since increased exponentially worldwide and we’ve since remained at the forefront of the technology.

We’ve successfully supported companies from minimal spend startups through to growing SMEs in executing and growing sales through Facebook advertising.

Today, SM Commerce is focussed on Facebook advertising through our 2 in-house experts, whilst also providing broader growth marketing support based on our combined 15+ years experience in traditional, digital and startup growth marketing.

Our core focus is in developing and growing performance of Facebook-led ad campaigns, led by co-founder, Shalina Barok.  She has been successfully running Facebook campaigns since 2014 and has been recognised for her work with an invite-only conference at FB HQ in California, a meeting Sheryl Sandberg and conducted interviews with The Guardian newspaper.

As co-founder, Depesh Mandalia is involved as the strategic marketing advisor and resident Facebook Ads guru with deep hands-on experience within Marketing, Product Development and Technology.  He provides client companies with forward-thinking marketing growth support using Facebook as a platform for success. His experience across the full customer journey and life cycle means he brings a broad range of tools, tactics and strategies tailored to each client, honed over 15+ years. 



SM Commerce is a North West London (UK) based boutique Facebook advertising consultancy specialised in supporting startups and SMEs that are either starting or need help growing/scaling Facebook advertising.

We have 2 full-time Facebook advertising partners that have experience of the platform since 2013 and an experienced C-level growth marketing expert to support your growing business. We also have deep experience in SEO, content and email marketing, paid search, conversion rate optimisation and other forms of marketing, meaning our approach to Facebook advertising takes a holistic approach; we know consumers cross many touchpoints before buying and so our analysis and execution takes all of this into account.

We limit the number of companies we work with to focus on quality of delivery and performance. Feel free to get in touch and if we think we can help, we will. Alternatively if we can’t, we’re happy to recommend you to one of our many contacts in the industry that we endorse and trust.